Benefits of using data warehousing and data mining tools

Abstract

RESEARCH QUESTION: What benefits are organisations deriving from using data warehousing and data mining tools?

This research was an attempt to find out the benefits that a sample of organisations are deriving by using data warehousing and data mining tools(software). Participants from eight organisations were interviewed to gather data that were analysed to find out the benefits that are being currently derived and those that could be derived in the future. Analyses of the gathered data indicated that most organisations are able to use the information from their data warehouses for marketing, decision making, financial planning, discovering trends, and product development. Some of the organisations could use the information for the purposes of fraud detection, loss prevention and knowing who their customers are. Benefits that the organisations would like derive by using data warehousing and data mining tools include: a single version of truth, greater insights into customer benefits, keep abreast of new developments, empower frontline staff by providing them with self-service tools which would enable them to analyse data and make decisions.