Empirical results of the awareness of social media and its application by academics in teaching in New Zealand
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Authors
Cant, M.C.
Nel, Pieter
Wiid, J.A.
Hebblethwaite, Denisa
Nel, Pieter
Wiid, J.A.
Hebblethwaite, Denisa
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Date
2017-10
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Type
Journal Article
Ngā Upoko Tukutuku (Māori subject headings)
Keyword
social media
academics
education
Facebook
Twitter
students
social networks
academics
education
students
social networks
ANZSRC Field of Research Code (2020)
Citation
Cant, M.C., Nel, P., Wiid, J.A., & Hebblethwaite, D. (2017). Empirical Results of the Awareness of Social Media and its Application by Academics in Teaching in New Zealand. Journal of Business & Retail Management Research, 12(1), pp.27-45. doi:10.24052/JBRMR/V12IS01/EROTAOSMAIABAITINZ
Abstract
Academics and students across the globe are increasingly using social media (SM) for personal interactions, social connections and educational purposes. The article reviews the awareness and use of SM in teaching by academics and whether they can utilize this platform for effective communication to engage students in learning activities. The overall objective of this research study is to identify how academics can best integrate SM into traditional teaching methods by examining both the advantages and disadvantages of this innovative medium. The research study was conducted during 2015 at a New Zealand tertiary educational institution in a business school comprising various departments. A total of 58usable responses were obtained via an E-survey using survey monkey and then analysing the responses. Suggestions are made to educators regarding a viable social digital educational environment using SM. It is concluded that academics are communicating with students in a positive way via the use of SM for educational purposes and that much scope exists to improve the use of SM for educational purposes by academics.
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DOI
DOI: https://doi.org/10.24052/JBRMR/V12IS01/EROTAOSMAIABAITINZ
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This work is licensed under a Creative Commons Attribution 3.0 unported (CC BY 3.0)