Exploring whānau knowledge and hybridity through typographical design

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Authors
Kapa, Jaime
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Degree
Master of Creative Practice
Grantor
Unitec Institute of Technology
Date
2020
Supervisors
Tan, Leon
Bardebes, William
Type
Masters Thesis
Ngā Upoko Tukutuku (Māori subject headings)
Keyword
Waingaro Marae (Waikato, N.Z.)
Ngā Tokotoru (Meeting house) (Waikato, N.Z.)
Waikato (N.Z.)
Pukekohe (N.Z.)
Aotearoa
New Zealand
Māori typography
typography
identity
autoethnobiographies
cultural hybridity
Chinese
Māori
Pākehā
hybridity
Citation
Kapa, J. (2020). Exploring whānau knowledge and hybridity through typographical design. (Unpublished document submitted in partial fulfilment of the requirements for the degree of Master of Creative Practice). Unitec Institute of Technology, Auckland, New Zealand. Retrieved from https://hdl.handle.net/10652/5011
Abstract
This exegesis documents and accounts for the development of a body text typeface designed by me, a hybrid practitioner. Using a practice-based approach with a focus on auto-ethnography, my research explores my own experiences of hybridity (coexisting cultures of Māori, Chinese, Pākeha) as well as my whānau knowledge focusing on the maternal line and my Grandmother. Our whakapapa, the lifeworld of my maternal Grandmother (whose parents were Māori and Chinese) in rural Pukekohe as well as our marae are key sources of discovery, inspiration and influence in the typographic design process. The resulting design gives ‘voice’ visually to this research, particularly the experiences of Māori Chinese wahine (both my Grandmother and I) in Aotearoa New Zealand.
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