Investigating Corporate Social Responsibility of Aviation Companies in General Aviation Across New Zealand

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Authors

Moreno, John Bailey C.

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Degree

Master of Applied Management

Grantor

Southern Institute of Technology

Date

2025

Supervisors

Akhtaruzzaman, Akhtar
Halstead, Paulette

Type

Masters Dissertation

Ngā Upoko Tukutuku (Māori subject headings)

Keyword

Aviation
Corporate Social Responsibility
General Aviation
New Zealand

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Abstract

This research explores corporate social responsibility within the general aviation sector of New Zealand. This study investigates the implementation of CSR and the challenges associated with it while using four responsibilities of CSR as the framework which are the environmental, ethical, philanthropic and economic responsibilities. This research followed the interpretivist philosophy and utilised semi-structured interviews to gather data. Nine interviews from nine different GA organisations were analysed thematically. The findings showed past and current CSR initiatives of GA companies that supports the community and the environment such as compassionate flight operations, support for community wellbeing, biodiversity support and carbon offsetting initiatives. It also shows organisational values and audits as a way for GA companies to be ethically responsible. The challenges and opportunities that affect the CSR of GA organisations such as operational efficiency, infrastructure and fleet modernisations, lack of alternative fuels, manpower shortage, rising operational costs and ethical tension with policies. Finally, it explored operational complexities of GA companies that affects the advancement of CSR such as the CSR versus finances, technology adoption dilemma and the future vulnerability of New Zealand’s power grid. The findings imply that while GA companies in New Zealand demonstrate clear CSR intentions through ethical policies, community and environmentally friendly initiatives, their ability to advance CSR is hindered by economic, technological and infrastructural constraints. It is suggested that future researchers may use the findings of this study for further research such as the effectiveness of these CSR initiatives, the issues affecting CSR and to expand the study to other industries.

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CC BY-NC Attribution-NonCommercial 4.0 International

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