Factors Influencing Employee Job Satisfaction in the Retail Supermarket Sector in New Zealand
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Authors
Herath, Samitha saddha Malinga Bandara
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Degree
Master of Applied Management
Grantor
Southern Institute of Technology
Date
2025
Supervisors
Fields, Alison
Type
Masters Dissertation
Ngā Upoko Tukutuku (Māori subject headings)
Keyword
Employee job satisfaction
Organisational culture
Rewards and benefits
Employee empowerment
Organisational culture
Rewards and benefits
Employee empowerment
ANZSRC Field of Research Code (2020)
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Abstract
This study aims to explore and identify key factors influencing employee job satisfaction in the retail supermarket industry in New Zealand. This industry plays an important role in the country's economy; however, limited studies have been conducted that specifically focus on the supermarket sector in the New Zealand context. The study concentrates on four variables: organisational culture, rewards and benefits, employee empowerment and job satisfaction to address the research question of what the key factors influencing employee job satisfaction are in the retail supermarket industry in New Zealand. A quantitative approach with the snowball sampling technique was employed to collect responses from 97 supermarket employees via a five-point Likert scale structured questionnaire, targeting 80-100 responses. Data were analysed using SPSS statistical software, and descriptive statistics, correlation analysis and regression analysis were performed to identify the relationship between variables and job satisfaction. The results indicate that all variable has a positive connection to job satisfaction, with rewards and benefits reflects the strongest relationship with the correlation value (r = 0.730, p<0.000), and the strongest predictor of job satisfaction with a coefficient value (β = 0.454, p < 0.01). Additionally, the study reflects that improving organisational culture, rewards and benefits, and employee empowerment are key factors for enhancing employee job satisfaction. While there are certain limitations, such as sample size, methodological choice, and the limited number of satisfaction factors analysed, it still provides valuable insights for industrial specialists, HR managers, policymakers and employers to enhance job satisfaction in the retail supermarket sector in New Zealand.
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CC BY-NC Attribution-NonCommercial 4.0 International