Developing a CSR strategy for a multi-national corporation in New Zealand
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Authors
Wessels, Antoinette
Robertson, Craig
Zidov, Maja
Malhotra, Manpreet
Vellore Ranganathan, Sanjeev
Robertson, Craig
Zidov, Maja
Malhotra, Manpreet
Vellore Ranganathan, Sanjeev
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Date
2021-12-06
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Conference Contribution - Oral Presentation
Ngā Upoko Tukutuku (Māori subject headings)
Keyword
New Zealand
multinational organisations
corporate social responsibility (CSR)
business strategies
sustainability
multinational organisations
corporate social responsibility (CSR)
business strategies
sustainability
ANZSRC Field of Research Code (2020)
Citation
Wessels, A., Robertson, C., Zidov, M., Malhotra, M., & Vellore Ranganathan, S. (2021, December). Developing a CSR strategy for a multi-national corporation in New Zealand. Paper presented at the MIT/Unitec Research Symposium - Rangahau Horonuku Hou - New Research Landscapes, Unitec, Auckland.
Abstract
Purpose:
• identify and formulate strategies which could support the subsidiaries of large multi-nationals in New Zealand to implement various aspects of CSR [Corporate Social Responsibility]
• It can also help smaller companies to move beyond basic compliance
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