Developing a CSR strategy for a multi-national corporation in New Zealand

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Wessels, Antoinette
Robertson, Craig
Zidov, Maja
Malhotra, Manpreet
Vellore Ranganathan, Sanjeev
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2021-12-06
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Conference Contribution - Oral Presentation
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New Zealand
multinational organisations
corporate social responsibility (CSR)
business strategies
sustainability
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Citation
Wessels, A., Robertson, C., Zidov, M., Malhotra, M., & Vellore Ranganathan, S. (2021, December). Developing a CSR strategy for a multi-national corporation in New Zealand. Paper presented at the MIT/Unitec Research Symposium - Rangahau Horonuku Hou - New Research Landscapes, Unitec, Auckland.
Abstract
Purpose: • identify and formulate strategies which could support the subsidiaries of large multi-nationals in New Zealand to implement various aspects of CSR [Corporate Social Responsibility] • It can also help smaller companies to move beyond basic compliance
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