Can promoting fashion innovativeness move traditional luxury consumers toward more sustainable fashion behaviours?
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Authors
McNeill, L.
Ibrahim, Khaled
Ibrahim, Khaled
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Date
2025
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Conference Contribution - Paper in Published Proceedings
Ngā Upoko Tukutuku (Māori subject headings)
Keyword
Asia
luxury goods industry
sustainable fashion
sustainability branding
consumer behaviour
social identity
ethical consumption
circular economy
luxury goods industry
sustainable fashion
sustainability branding
consumer behaviour
social identity
ethical consumption
circular economy
ANZSRC Field of Research Code (2020)
Citation
McNeill, L., & Ibrahim, K. (2025). Can promoting fashion innovativeness move traditional luxury consumers toward more sustainable fashion behaviours? In Conny, B., & Mugge, M. (Ed.), 6th Product Lifetimes and the Environment Conference.
https://hdl.handle.net/10652/7192
Abstract
This study examines the individual uniqueness motivations among some fashion consumers in Asian markets, promoting fashion innovativeness as a desirable behaviour, linked to more mindful, circular and sustainable fashion consumption. Additionally, we examine customers desire for uniqueness, versus conformity motivations, are driven by a consumer’s sense of self-fulfillment via fashion, rather than social fulfilment (via susceptibility to influence of others and desire for social respect).
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PLATE Consortium (Product Lifetime and the Environment)
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