The Influence of Corporate Social Responsibility (CSR) Initiatives on Employee Engagement through Organisational Values Alignment: A Mixed-Methods Study in the Manufacturing Sector of New Zealand
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Authors
Surjupersad, Ajit
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Degree
Master of Applied Management
Grantor
Southern Institute of Technology
Date
2025
Supervisors
Bastakoti, Ujwal
Type
Masters Dissertation
Ngā Upoko Tukutuku (Māori subject headings)
Keyword
CSR
Employee engagement
Value alignment
Organisational strategy
New Zealand manufacturing
Employee engagement
Value alignment
Organisational strategy
New Zealand manufacturing
ANZSRC Field of Research Code (2020)
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Abstract
This research investigates the influence of Corporate Social Responsibility (CSR) initiatives on employee engagement, focusing on organisational values alignment as an underexplored mediating factor. Set in the New Zealand manufacturing sector and using a mixed-methods approach, it combines quantitative survey data from 105 participants (α = .92) with qualitative findings drawn from eight semi-structured interviews. The results highlight a significant positive correlation between CSR practices and employee engagement, underscoring values alignment as a critical element in this relationship. In our sample, 83.85% of participants reported that shared organisational values foster a sense of unity, while 77.14% identified these values as key to their motivation. Furthermore, extended involvement in CSR activities improves job satisfaction, with 74.62% of employees expressing greater contentment in their roles. The findings do have some limitations, including the sector-specific focus, demographics where men and upper-level management are overrepresented, and a potential bias from self-reported data. Future research should explore diverse samples and cross-industry contexts to strengthen generalisability. This study contributes to CSR literature by demonstrating the role of organisational values alignment in driving and enhancing employee engagement while offering practical and actionable insights for organisations.
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CC BY-NC Attribution-NonCommercial 4.0 International