An Investigation of Factors and Measurements for Successful e-Commerce Websites
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Authors
Li, Xiaosong
Lian, Wei
Sarrafzadeh, Hossein
Lian, Wei
Sarrafzadeh, Hossein
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Date
2014
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Type
Conference Contribution - Paper in Published Proceedings
Ngā Upoko Tukutuku (Māori subject headings)
Keyword
Business-to-Consumer (B2C) e-commerce
websites
metrics
qualitative measurement
websites
metrics
qualitative measurement
ANZSRC Field of Research Code (2020)
Citation
Li, X., Lian, W., and Sarrafzadeh, A. (2014). An Investigation of Factors and Measurements for Successful e-Commerce Websites. WEBIST 2014 - International Conference on Web Information Systems and Technologies(Ed.), Barcelona, Spain (pp.354-60). 2.
Abstract
Business-to-Consumer (B2C) e-commerce is popular because of its convenience, speed and price. Although there has been intense debate about quality dimensions of e-commerce websites, more research is needed to find a well-established measurement. This empirical study identifies a set of measurements with 10 factors and their corresponding dimensions, including software development attributes based on the literature and the qualitative and quantitative data gathered from four different stakeholders. The survey results suggest that security, smooth transaction processes and smooth shopping processes are the most important concerns for online shoppers. The IS success model checking suggests that the proposed measurements are comprehensive. This work is compared with the customized ISO 9126 quality model.
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WEBIST (Setúbal - Portugal)
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WEBIST (Setúbal - Portugal)
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