Exploring international students’ learning experiences with Facebook-based applications in the intensive mode of event planning and entrepreneurship course

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Authors
Piven, Inna
Ho, H.W.L.
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Date
2016-11
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Conference Contribution - Oral Presentation
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Unitec courses
business courses
international students
Citation
Piven, I., & Ho, H. (2016, November). Exploring International Students’ Learning Experiences with Facebook-Based Applications in the Intensive Mode of Event Planning and Entrepreneurship Course. Paper presented at The Society of Marketing Advances Conference, J. W. Marriott Atlanta Buckhead, Atlanta, Georgia, USA.
Abstract
The study seeks to explore international students’ learning experiences with Facebook-based applications within the eight-week study block in the context of New Zealand business education. By implementing participant observation and two asynchronous Facebook focus groups, the study aims to identify the nature of students’ engagement with a course group on Facebook as well as the influences related to students’ learning experiences and academic performance.
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