Seeking corporate legitimacy in times of war
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Authors
Kovalenko, Andriy
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2023
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Conference Contribution - Paper in Published Proceedings
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Keyword
Corporate legitimacy
Corporate communications
military conflict
active and passive legitimation
content analysis
Corporate communications
military conflict
active and passive legitimation
content analysis
ANZSRC Field of Research Code (2020)
Citation
Kovalenko, A. (2023). Seeking corporate legitimacy in times of war. In B. Vallen & J. Kees(Eds.), 2023 AMA Marketing and Public Policy Conference. Policy and Change: The Role of Marketing and Public Policy in Securing a Sustainable Future (pp.140-144). Arlington, VA, USA: American Marketing Association. https://www.ama.org/wp-content/uploads/2023/06/MPPC-Proceedings-Final.pdf
Abstract
This is a pre-print author's manuscript. This content analysis study compares active and passive legitimation strategies used by American businesses to justify continuing operations in Russia following the 2022 invasion of Ukraine.
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