Towards implementing a ‘Green’ ICT environment: Attitudes of selected New Zealand small businesses

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McDonald, Karen
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Doctor of Computing
Unitec Institute of Technology
Bridgeman, Noel
Muller, Logan
Masters Thesis
Ngā Upoko Tukutuku (Māori subject headings)
Green ICT environment
small and medium-sized enterprises (SMEs)
environmental sustainability
New Zealand
ANZSRC Field of Research Code (2020)
McDonald, K. (2009). Towards implementing a ‘Green’ ICT environment: Attitudes of selected New Zealand small businesses. (Unpublished document submitted in partial fulfilment of the requirements for the degree of Doctor of Computing). Unitec Institute of Technology. Retrieved from
The aim of this research was to discover the actual attitudes of the Respondents with regard to ‘Green’ issues and to develop an understanding of the level of knowledge they each have of the current issues, regularly advertised through various media outlets. In addition, to identify what measures if any the Respondents have already instigated for themselves. A multiple case study methodology was used, using the case study research strategy. A mixed method approach was employed using quantitative and qualitative data analysis processes. The sample size was 10 New Zealand small businesses, each representative of a different industry sector, based in Tauranga, New Zealand. The Respondents computer literacy ranged from the lower to upper spectrums, and the majority of the Respondents gained that knowledge and experience by being Self-taught. The range of ICT used in each Respondents business was investigated. The Respondents are not only concerned about, but have a reasonable understanding of ‘Green’ concepts. Most of the Respondents have instigated various aspects of recycling, including the use of recycled ink cartridges, recycling surplus ICT; and making every attempt to dispose of ICT using the most eco-friendly method available, as opposed to disposing of ICT devices in a local landfill. The majority of Respondents have implemented energy conservation by turning ICT devices and lighting off when not in use. Most of the Respondents place the responsibility of CO2 emissions produced by manufacturing processes, firmly on the shoulders of big business, but did not realise that ICT produces 2% of the earths CO2 emissions.
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