The changing role of accounting: Asking the right questions
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Authors
Prescott, James
Goundar, Nadesa
Goundar, Nadesa
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2023-12-01
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Conference Contribution - Oral Presentation
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Keyword
financial accounting
business analytics
accounting practice
artificial intelligence (AI)
accounting education
business analytics
accounting practice
artificial intelligence (AI)
accounting education
ANZSRC Field of Research Code (2020)
Citation
Prescott, J.S., & Goundar, N. (2023, December 1). The changing role of accounting: Asking the right questions [Paper presentation]. 2023 Auckland Region Accounting (ARA) Conference, The University of Auckland Business School, Auckland, New Zealand https://hdl.handle.net/10652/6520
Abstract
The role of accountants is evolving with changes in technology and the business environment. These have triggered an opportunity for accountants to embrace a more consultative role and adding value to clients as business partners rather than contractors. While some accountants have already started down this pathway, the journey remains unchartered and with few guideposts. Artificial intelligence may provide answers more efficiently than any human, without a will and purpose, it remains unsuited to asking questions.
The paper suggests a business inquiry model that has been fashioned from other disciplines including medicine and education. The model builds on the traditional analysis already being carried out and incorporates analogical thinking, experiential data from previous cases and research and the wealth of contextual knowledge dormant with big data. The model continues to follow the traditional pathway of problem inquiry through to solution rather than the opportunistic approach of solution-need pairs or data mining.
The model has the potential of being incorporated in a structured and formal manner into the education and training programmes for future accountants and may become a value addition to the learning outcomes outlined in the technical and professional competencies required by the accounting profession.
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