SME brand management : a lack of business skills, financial support and human resources
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Authors
Du Plessis, Andries
Indavong, Somchay
Marriott, Jeff
Indavong, Somchay
Marriott, Jeff
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2015-12
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Conference Contribution - Oral Presentation
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Lao PDR
branding
small and medium-sized enterprises (SMEs)
small businesses
marketing
branding
small and medium-sized enterprises (SMEs)
small businesses
marketing
ANZSRC Field of Research Code (2020)
Citation
Du Plessis, A., Indavong, S. & Marriott, J. (2015, December). SME brand management: A lack of business skills, financial support and human resources. Paper presented at World Business, Finance & Management Conference, Rendezvous Grand Hotel, Auckland.
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