Digital transformation among SMEs in New Zealand: Challenges and opportunities
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Etemaddar, Mitra
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2020-12-07
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Conference Contribution - Oral Presentation
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New Zealand
small and medium-sized enterprises (SMEs)
digital technologies (DT)
digital competence
organisational change
perceptions
business strategies
small and medium-sized enterprises (SMEs)
digital technologies (DT)
digital competence
organisational change
perceptions
business strategies
ANZSRC Field of Research Code (2020)
Citation
Etemaddar, M. (2020, December). Digital transformation among SMEs in New Zealand: Challenges and opportunities. Paper presented at the 2020 Unitec Research Symposium, Auckland.
Abstract
While a successful digital transformation is much beyond online selling, it includes designing and adopting a suitable business model and implementing it correctly among others (Gupta, 2016). Over 90% of New Zealand Business are SMEs, so it is important to understand the challenges that they face in the process of digital transformation, and how these challenges can be addressed. So, focusing on digital transformation among New Zealand SMEs, this research investigates and evaluate SMEs perceptions toward business transformation, and the challenges and opportunities they face in this process.
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