Gender-fair advertising in New Zealand: How inclusive is recruitment in the construction industry?
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Authors
Daniels, Alyce
Sharma, Rashika
Sharma, Rashika
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Date
2024-11
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Conference Contribution - Oral Presentation
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Keyword
New Zealand
construction industry
job advertisements
women engineers
recruitment
gender equity and inclusivity
human resources management (HRM)
construction industry
job advertisements
women engineers
recruitment
gender equity and inclusivity
human resources management (HRM)
ANZSRC Field of Research Code (2020)
Citation
Daniels, A., & Sharma, R. (2024, November 24-27). Gender-fair advertising in New Zealand: How inclusive is recruitment in the construction industry? [Paper presentation]. 47th Australasian Universities Building Education Association (AUBEA) Conference 2024, Victoria University, Melbourne, Australia.
https://hdl.handle.net/10652/6768
Abstract
RESEARCH OBJECTIVE
Evaluating construction job vacancies in New Zealand to determine if gender inclusivity is practised in the talent acquisition space.
• Main RQ: How do recruitment practices influence gender diversity in the New Zealand construction industry?
• Sub Questions
• What practices exist around the usage of gender-inclusive language in job advertisements?
• What strategies are used to make the recruitment processes equitable?
Widening the talent pool is critical to addressing the construction industry's ongoing labour shortages, creating an urgency to challenge longstanding practices that deter women from entering and advancing in the sector. The recruitment of women into construction roles depends on gender-fair job advertising to create a more gender-inclusive industry. The construction industry is historically considered male-dominant, and there is a higher likelihood of using masculine-stereotyped words in classified advertisements, which may discourage women from applying for open vacancies. This exploratory study examines recruitment practices and their influence on improving gender diversity in the New Zealand construction industry. The research used content analysis to evaluate the use of gender-inclusive language in 169 construction vacancies in New Zealand. The findings underscore the high degree of feminine-coded language in construction vacancies, indicating that the industry is increasingly becoming gender-inclusive and exploring various avenues for encouraging women's engagement in the sector.
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