Fix our future. We have the tools. Let's use them. Survey Report. [Generation Zero Survey Report. Auckland: Unitec, Department of Communication Studies].
Supplementary material
Other Title
Authors
Dodson, Giles
Papoutsaki, Evangelia
Fallas, Kristo
Greenbrook-Held, Jeremy
Serpes, Kirk
Papoutsaki, Evangelia
Fallas, Kristo
Greenbrook-Held, Jeremy
Serpes, Kirk
Author ORCID Profiles (clickable)
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Date
2015-06
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Other
Ngā Upoko Tukutuku (Māori subject headings)
Keyword
Generation Zero (New Zealand)
climate change
climate politics
activists
membership
New Zealand
online activism
climate change
climate politics
activists
membership
New Zealand
online activism
ANZSRC Field of Research Code (2020)
Citation
Dodson, G., & Papoutsaki, E. , Fallas, K., Greenbrook-Held, J. & Serpes, K. (2015). Fix our future. We have the tools. Let's use them. Survey Report. [Generation Zero Survey Report. Auckland: Unitec, Department of Communication Studies].
Abstract
Objective
This paper presents findings from a 2014 membership survey of Generation Zero, a youth-led climate change activist organization, in existence since 2010. The survey was conducted as part of the Generation Zero: online activism in NZ research project.
Findings
The research finds that Generation Zero’s membership is very significantly homogenous, across several demographic indicators, such as geographic location, age, socio-economic class and political preference. As expected, the data shows the Generation Zero membership is politically engaged and highly supportive of pro-climate policies and rhetoric.
Recommendations
If Generation Zero seeks wider engagement and participation beyond a highly engaged, homogenous and activist core, to deepen public engagement with issues of climate politics and communication, and to achieve change in these areas, broadening the appeal of the organisation to diverse membership may be required. The analysis of the findings offers some preliminary insights in this regard.
Multivariate regression analysis indicates several opportunities for Generation Zero to shape its campaigns and communication towards a more diverse membership, primarily among supporters of centrist political parties.
Publisher
Unitec Institute of Technology. Department of Communication Studies.
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