Conceptualising fun in mobile commerce environments

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Authors
Davis, Robert
Author ORCID Profiles (clickable)
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Grantor
Date
2010
Supervisors
Type
Journal Article
Ngā Upoko Tukutuku (Māori subject headings)
Keyword
fun
hedonic
mobile commerce
conceptual
case studies
mobile communication
Citation
Davis, R. (2010). Conceptualising fun in mobile commerce environments. International Journal of Mobile Communications, 8(1), 21-40. doi: 10.1504/IJMC.2010.030518
Abstract
Consumers use mobile commerce services to hedonically experience ‘fun’. This research explores what consumer-oriented service strategies have been adopted to enhance the fun experience. This research is a case study using grounded theory to develop the conceptual model, represented by 15 propositions, suggesting that attention be focused in three areas; content, social and self orientations. The first, relates to the way in which the service is constructed or the service content orientation. Secondly, the personal nature of the medium focuses attention on the consumer’s social orientation. Finally, the consumers’ self orientation. Managerial and research implications are discussed.
Publisher
Inderscience Publishers
Link to ePress publication
DOI
10.1504/IJMC.2010.030518
Copyright holder
Inderscience Publishers
Copyright notice
This is an online version of an article published in the International Journal of Mobile Communications. The final paywall version is available from Inderscience Publishers at http://www.inderscience.com/info/inarticle.php?artid=30518
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