Browsing Management and Marketing Dissertations and Theses by Author "Rosewarne, Susan"
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Green purchasing behaviour : to determine the strength of sustainability and green elements within consumers’ brand experience required to trigger purchase motivations
Rosewarne, Susan (2017)As Grubow (2007) states “sustainability by definition is the concept of meeting the needs of the present without compromising the ability of future generations to meet their own needs” (p.41). Throughout this research the ...