Browsing Management and Marketing Dissertations and Theses by Author "Maragaoda, Wanusha S.K."

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Customers’ motivation to embrace digital banking in Sri Lanka : a case study of Sampath Bank PLC

Maragaoda, Wanusha S.K. (2019)

RESEARCH SUB-QUESTIONS: How does ease of use motivate customers to make use of digital banking? o How does usefulness motivate customers to make use of digital banking? o What risk elements motivate customers to make ...