Browsing Management and Marketing Dissertations and Theses by Subject "150502 Marketing Communications"
Now showing items 1-3 of 3
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An examination of the congruency between New Zealand ITP practices to attract Chinese students and the criteria employed by those students to evaluate education providers
(2012)The export education industry boosts the economies of participating countries. In the current tertiary education environment the reputed institutions enjoy a strong demand for enrolment from overseas Chinese students. Even ... -
Social media : how they create value for business enterprises in New Zealand from customers’ perspectives
(2015)The explosive growth of social networking sites such as Facebook, Twitter, LinkedIn, and YouTube has been capturing the attention of a great number of consumers from all age groups, not only teenagers but also users in ... -
Student recruitment in the higher education sector of New Zealand : comparison of traditional versus social media marketing
(2016)Higher Education is increasingly using both traditional media and social media, and this thesis compares the effectiveness of specific traditional media and social media platforms (Facebook, Twitter, LinkedIn and YouTube) ...