Browsing Management and Marketing Dissertations and Theses by Author "47365"

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Conceptualizing consumption behaviours of rugby fans in New Zealand : understanding consumption behaviours of rugby fans and the impact on sport consumption

Baker, Chantal (2015)

While there is an abundance of research available on consumption behaviours and fan behaviours there is a limited amount specifically about rugby fans in New Zealand. This thesis aims to contribute a study on this topic, ...