Mapping community media in Kyrgyzstan: An audience analysis
Turdubaeva, E.; Papoutsaki, Evangelia; Amazova, B.
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Citation:Turdubaeva, E., Papoutsaki, E., & Amazova, B. (2022). Mapping community media in Kyrgyzstan: An Audience Analysis. Bishkek: Kyrgyz Association of Community Media. https://hdl.handle.net/10652/6124
Permanent link to Research Bank record:https://hdl.handle.net/10652/6124
This report presents the key findings from an extensive audience analysis of Community Media in Kyrgyzstan. The research, commissioned by the Kyrgyz Association of Community Media, was designed and carried out in 2021 in 7 regions by Dr. Elira Turdubaeva, Dr. Evangelia Papoutsaki and Begimay Almazova. The audience analysis identified 12 emerging themes that demonstrate the role and impact of community media in peripheral communities, the needs of local communities in terms of local information and news content production and dissemination, and most importantly the way local community members engage with content generated by Community Media. Other than the expected but also affirmed traditional role CM in community development, this research identified the significant impact of the increased media literacy, and more specifically digital media literacy, that has contributed to the strengthening of community and individual confidence. By consuming, producing and circulating locally developed content, communities have developed a stronger sense of agency that enables them to better negotiate community and authorities dynamics. Overall, CM in Kyrgyzstan contribute to the development of the critical conditions required for healthy information ecosystems which include a localized information landscape and dynamics of production, movement, access, use and impact based on local information needs, social trust and influecers. Those communities with established Community Radios and CMCs act as pioners and positive role models for others. Audience engagment is these communities depends on social cohesions levels, time of operation of CM in these communities, location of CM, volunteers capacity and leadership role played by CM managers.