Browsing Business Dissertations and Theses by Date Published
Now showing items 1-20 of 23
-
The factors influencing brand loyalty in purchasing pet food in New Zealand
(2022)Pet ownership is becoming popular throughout the world and hence the pet food industry has been growing. New Zealand’s contribution to the global pet food industry is significant as the country has the second-highest ... -
The impacts of internal marketing: A case study of a New Zealand enterprise
(2022)RESEARCH QUESTION What are the impacts of Internal marketing in a hospitality company in New Zealand? ABSTRACT Internal marketing (IM) is a contemporary concept that brings the marketing tools to the internal environment ... -
The impact of capital markets on economic growth of Sri Lanka
(2021-03)Capital markets plays an important role and influence over the prosperity, development and economic growth of both developed and emerging economies. The purpose of this study was to determine the impact of capital markets ... -
The coworking experience: Myth and reality for Canterbury coworkers
(2021-01)A coworking space is like a traditional office where coworkers get to work with other members who are not essentially their colleagues. Coworking space is a growing industry supported by the rising number of self-employed ... -
Exploring experiences of self-made entrepreneurs in Sri Lanka
(2021-01)REAEARCH QUESTIONS: RQ 1: Does education level impact the ability to be successful as an entrepreneur in Sri Lanka? RQ 2: Does the Sri Lankan Government do enough to support the entrepreneurs of tomorrow in Sri Lanka? RQ ... -
A content analysis of social media usage by local governments in New Zealand
(2021)This research investigated if New Zealand’s local governments were exploiting social media platforms for public engagement. Its primary purposes were: 1) to provide an overview of the social media usage; 2) to understand ... -
The role of cross multi-sensory marketing strategies in pet care stores: A hermeneutic phenomenological investigation at Animates Invercargill
(2021)Sensory marketing has become a trending topic in contemporary business strategies. Managerial attitudes increasing the store atmospherics with sensory cues have found to be more influential in determining purchase behaviour ... -
Exploring dairy farmers’ attitudes and perceptions towards water quality in Southland
(2021)Water quality has been gaining attention in New Zealand, and dairy farming is in the spotlight as one of the contributors to water quality deterioration. This study provides insight into farmers’ attitudes and behaviour ... -
Exploring New Zealand agritourism opportunities for development towards achieving sustainability: A comparative study of three agritourism businesses in the South Island
(2021)This study explores agritourism in South Island, New Zealand, to describe its categories, to discover what motivates farmers to venture into agritourism, to illustrate how they are set up, and explore the diversification ... -
Business strategies in the retail supermarkets industry: A comparative case study analysis of Costco and Aldi
(2021)This exploratory research aimed to study business models and strategies adopted by international retailers – Aldi and Costco in Australia and investigate their relevance in the New Zealand supermarket industry. Existing ... -
Sustainability of community-based theatre: A case study of Repertory Invercargill
(2021)PURPOSE This convergent mixed method, case study was designed to explore the community factors that have led to sustainability of Repertory Invercargill in Invercargill, New Zealand. METHODOLOGY This case study ... -
Customer satisfaction and SERVQUAL: The case of Invercargill’s 4 star-plus motels
(2021)This research studies the service quality and customer satisfaction with four 4-star plus motels in Invercargill. The three research questions are: first, find the source of high customer satisfaction, then find the source ... -
Functions of a successful entrepreneurial ecosystem: A case study of a New Zealand university
(2021)KEY QUESTION If entrepreneurial education provides students with fundamental skills such as creativity, innovation, and action orientation, why have many universities not adopted entrepreneurial education within its ... -
Attaining better employee engagement and a positive work culture through transformational leadership
(2021)RESEARCH OBJECTIVES 1 To identify how an organisation can achieve better employee engagement with a positive work culture 2. To examine employee engagement in the workplace by focusing on key drivers, for example, work ... -
Climate change: A review and analysis of globally adopted ESG reporting, and rating methods applied to New Zealand organisations
(2021)RESEARCH AIMS The aim of this study is to undertake a review of three ESG reporting and six ESG rating systems. Specifically, the study‘s objectives will be to: 1. Identify the challenges involved in reporting on and ... -
Young women’s perceptions of sustainable menstrual products
(2021)Sustainable menstrual products are not new technology but have been slow to become popular especially with young women. The way that information about sustainable menstrual products is presented to young women promotes ... -
Effects of gamification in the banking industry: A comparison analysis between gamified and non-gamified training
(2021)RESEARCH QUESTIONS: 1. Identify if there is a significant difference between the motivation perceived by the bank employee who participated in gamified training in the work environment of the one who did not. 2. To ... -
Bicultural, and specifically Māori, values in a diverse Aotearoa/New Zealand workplace
(2021)RESEARCH QUESTION What strategies are required to instill and embed bicultural, and specifically Māori, values in a diverse Aotearoa/NZ workplace? iINVESTIGATIVE QUESTIONS IQ1 How can a diverse Aotearoa/NZ workplace ... -
Why do female engineers discontinue their construction careers: A New Zealand perspective
(2021)The study sought to understand why few female construction engineers progress from graduate roles through to middle and senior management. This was studied through a literature review, industry analysis, and a questionnaire ... -
The work experiences of migrant process workers in the meat industry in Otago, New Zealand
(2020)The New Zealand meat industry is one of the largest contributors towards the success of the economy. It provides employment for a wide range of people comprising of local and migrant workers. The aim of this research is ...
