Show simple record

dc.contributor.authorHien, Pham Thi Minh (Helen)
dc.date.accessioned2021-09-15T22:11:34Z
dc.date.available2021-09-15T22:11:34Z
dc.date.issued2021
dc.identifier.urihttps://hdl.handle.net/10652/5399
dc.description.abstractRESEARCH QUESTION: How can motion graphic design communicate ethical messages to raise the awareness of plastic waste pollution among Generation Z in Vietnam? ABSTRACT: Motion Graphic practice has since the early 1970’s been harnessed to relate pressing and complex environmental issues to regional populations to effect positive change within communities. Since then, as the need for this type of visual communication is ongoing, motion graphics has been increasing in the acceleration of understanding of humancentered environmental impacts. However, recently the impact of mass communication has become less predictable as the mechanisms of Motion Graphic broadcast have shifted away from large screens and synchronous consumption. The need for new ways to engage with younger audiences is clear and potential is evident in the recent implementation of viewer-as-broadcaster as enabled by web 2.0 and social media mechanisms in general. These formats are seen as the new wave of mass communication as these mechanisms have established a new definition of the term ‘viral’ and created significant and disruptive communication impacts with the introduction of the concept of the influencer as a (comparatively) new market-to and communicationfor connoisseur. What ethical motion design now requires is to understand, harness, and apply these social media-centric mechanisms to enable an aspect of social innovation to further social action for the environmental common good. This reserach project focuses on how Motion graphics’ in creative practice can produce “viral” motion videos to deliver an ethical message to the young generation.en_NZ
dc.language.isoenen_NZ
dc.rightsAll rights reserveden_NZ
dc.subjectVietnamen_NZ
dc.subjectGeneration Zen_NZ
dc.subjectpost millennial generationen_NZ
dc.subjectplastic pollutionen_NZ
dc.subjectmotion graphic designen_NZ
dc.subjectenvironmental communicationen_NZ
dc.subjectonline activismen_NZ
dc.subjectsocial changeen_NZ
dc.titleCommunicating ethical messages in motion graphic design to Generation Zen_NZ
dc.typeMasters Thesisen_NZ
dc.rights.holderAuthoren_NZ
thesis.degree.nameMaster of Creative Practiceen_NZ
thesis.degree.levelMastersen_NZ
thesis.degree.grantorUnitec Institute of Technologyen_NZ
dc.subject.marsden2001 Communication and Media Studiesen_NZ
dc.subject.marsden160605 Environmental Politicsen_NZ
dc.identifier.bibliographicCitationHien, P. T. M. (Helen). (2021). Communicating ethical messages in motion graphic design to Generation Z. (Unpublished document submitted in partial fulfilment of the requirements for the degree of Master of Creative Practice). Unitec Institute of Technology, New Zealand. Retrieved from https://hdl.handle.net/10652/5399en
unitec.pages82en_NZ
dc.contributor.affiliationUnitec Institute of Technologyen_NZ
unitec.publication.placeNew Zealanden_NZ
unitec.advisor.principalBardebes, William
unitec.advisor.associatedValentine, Jonty
unitec.institution.studyareaCreative Practiceen_NZ
dc.identifier.wikidataQ112955484


Files in this item

Thumbnail

This item appears in

Show simple record