Show simple record

dc.contributor.authorLi, Qianyi
dc.date.accessioned2021-08-04T02:59:30Z
dc.date.available2021-08-04T02:59:30Z
dc.date.issued2021
dc.identifier.urihttps://hdl.handle.net/10652/5372
dc.description.abstractThis exegesis mainly documents the whole process and ideas of my design of this animation. The background of this document is based on the fact that animation has always been a widely used propaganda technique, but now the environmental problems caused by traffic congestion have aroused widespread attention around the world. I believe that animation as an art form can be better to convey the rules and norms of politeness, civilization and culture. The main theme of this animation is to study how to engage the audience's thinking on environmental issues and to inspire the audience's new ideas on the sustainable transportation development. The main research methodology of this article is practice-based research. I divided my research into story structure, metaphors and symbols, anti-hero archetypes, and visual language. The result of this animation can be predicted to inspire viewers new ideas when traveling in personal traffic to a certain extent.en_NZ
dc.language.isoenen_NZ
dc.rightsAll rights reserveden_NZ
dc.subjectAuckland (N.Z.)en_NZ
dc.subjectNew Zealanden_NZ
dc.subjectsustainable transporten_NZ
dc.subjectpublic transporten_NZ
dc.subjectpromotion of sustainabilityen_NZ
dc.subjectanimationen_NZ
dc.subjecttransporten_NZ
dc.subjectstory tellingen_NZ
dc.subjectnarrativesen_NZ
dc.subjecturban transporten_NZ
dc.titleAnimating the future of urban transportation in Auckland: How can the practice of animation help to promote environmentally sustainable choices in urban transportation in Auckland / New Zealand?en_NZ
dc.typeMasters Thesisen_NZ
dc.rights.holderAuthoren_NZ
thesis.degree.nameMaster of Creative Practiceen_NZ
thesis.degree.levelMastersen_NZ
thesis.degree.grantorUnitec Institute of Technologyen_NZ
dc.subject.marsden120307 Visual Communication Design (incl. Graphic Design)en_NZ
dc.identifier.bibliographicCitationLi, Q. (2021). Animating the future of urban transportation in Auckland: How can the practice of animation help to promote environmentally sustainable choices in urban transportation in Auckland / New Zealand? (Unpublished document submitted in partial fulfilment of the requirements for the degree of Master of Creative Practice). Unitec Institute of Technology, New Zealand. Retrieved from https://hdl.handle.net/10652/5372en
unitec.pages74en_NZ
dc.contributor.affiliationUnitec Institute of Technologyen_NZ
unitec.publication.placeNew Zealanden_NZ
unitec.advisor.principalBardebes, William
unitec.advisor.associatedTan, Leon
unitec.institution.studyareaCreative Practiceen_NZ


Files in this item

Thumbnail

This item appears in

Show simple record


© Unitec Institute of Technology, Private Bag 92025, Victoria Street West, Auckland 1142