• Login
    View Item 
    •   Research Bank Home
    • Unitec Institute of Technology
    • Study Areas
    • Language Studies
    • Language Studies Conference Papers
    • View Item
    •   Research Bank Home
    • Unitec Institute of Technology
    • Study Areas
    • Language Studies
    • Language Studies Conference Papers
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    What metaphors tell us about the market: reconciling linguistics, cognition and pragmatics in order to understand the impact of metaphor use on society

    Romova, Zina; Varley, Steve

    Thumbnail
    Share
    View fulltext online
    Ramova, Z. (2018).pdf (359.2Kb)
    Date
    2018-06-27
    Citation:
    Romova, Z., & Varley, S. E. (2018, June). What metaphors tell us about the market: reconciling linguistics, cognition and pragmatics in order to understand the impact of metaphor use on society. Paper presented at the Sociolinguistics Symposium 22, University of Auckland, Auckland, NZ.
    Permanent link to Research Bank record:
    https://hdl.handle.net/10652/4728
    Abstract
    In the last 25 years, traditional approaches to the treatment of metaphor have been increasingly questioned on both theoretical and experimental grounds and, as a result, Metaphorology has become a flourishing academic discipline and research area. However, the study of the use of metaphor in NZ socio-economic and political discourse remains underdeveloped. We will overview various ways of identifying, researching and categorising metaphors, including the analysis of metaphor in cognitive linguistics (see Gibbs, 2008), in Critical Discourse Analysis (see Musollf, 2012), and in the recent Relevance Theory (Wilson, 2011), the latter shedding new light on the ongoing debates, and suggests fruitful directions for new research. We will then report on the application of an integrated corpus-based approach to an examination of the social impact of metaphors used in texts published in The New Zealand Herald in reference to the condition of the housing market in Auckland. Our study aims to contribute to a fuller picture of genre specific metaphor use in a traditional western newspaper. The analysis applied in the study seeks to unmask the persuasive ideological functions carried and hidden in discourse, the relative social positions of the text producer and the text recipient, and the factors that may influence the recipients’ decoding of the identified metaphors, including the crucial role of context in metaphor creation, interpretation and comprehension. Our findings include lists of metaphors used in the genres under examination and their classification based on latest cognitivist conceptualisations of metaphors.
    Keywords:
    New Zealand, metaphorology, mainstream media (MSM), metaphoric expression, conceptual metaphor theory, critical metaphor analysis, socio-political discourse, discourse analysis, corpus analysis, New Zealand Herald, housing in Auckland
    ANZSRC Field of Research:
    200405 Language in Culture and Society (Sociolinguistics)
    Copyright Holder:
    Authors

    Copyright Notice:
    All rights reserved
    Rights:
    This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use. These documents or images may be used for research or private study purposes. Whether they can be used for any other purpose depends upon the Copyright Notice above. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.
    Metadata
    Show detailed record
    This item appears in
    • Language Studies Conference Papers [12]

    Te Pūkenga

    Research Bank is part of Te Pūkenga - New Zealand Institute of Skills and Technology

    • About Te Pūkenga
    • Privacy Notice

    Copyright ©2022 Te Pūkenga

    Usage

    Downloads, last 12 months
    13
     
     

    Usage Statistics

    For this itemFor the Research Bank

    Share

    About

    About Research BankContact us

    Help for authors  

    How to add research

    Register for updates  

    LoginRegister

    Browse Research Bank  

    EverywhereInstitutionsStudy AreaAuthorDateSubjectTitleType of researchSupervisorCollaboratorThis CollectionStudy AreaAuthorDateSubjectTitleType of researchSupervisorCollaborator

    Te Pūkenga

    Research Bank is part of Te Pūkenga - New Zealand Institute of Skills and Technology

    • About Te Pūkenga
    • Privacy Notice

    Copyright ©2022 Te Pūkenga