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dc.contributor.authorYan, Mary
dc.contributor.authorRush, E.
dc.contributor.authorShaikh, Shamim
dc.description.abstractBACKGROUND: Worldwide there is an increase in the consumption of snack foods and this is a key business driver for the food industry. Snacking impacts on the overall quality of dietary patterns, nutrition and health. In particular, unhealthy snacking is implicated in increasing body weight status and obesity. Consumers’ snacking habits have shifted from simply enjoyable towards natural and nutritious for a healthier lifestyle. What is the solution? How to balance? METHODS: In this context, literature on consumer perceptions and health impacts of snacking was explored. Further, information on the latest innovations in snacking, the features of new product launches, and global food and drink consumption trends were sourced from Mintel’s reports. RESULTS: In response to the growing demand of wellness-minded consumers, the food industry has dramatically changed products including sustainable sources of wholesome ingredients to the ways products are packaged, branded and marketed. ‘Power to the plants’ has become a global food and drink trend. A steady increase between 2016 and 2017 was recorded in the use of food-related claims e.g., ‘natural product and ingredients’ (29%) and ‘ethical and environmental’ (22%) on global food and drink product launches. CONCLUSION: While the potential for new snack products remains high, snack products need new concepts, new ingredients and new messages to stand out. New Zealand has developed an international reputation in food safety and quality related to the natural environment. Snack food development using local ingredients such as oats, flaxseed, fruit and honey would add value for domestic consumers and export markets. While the health star ratings (a scale of 0.5–5) on packaged food help consumers to make healthier choices, there is a need for equal consideration of consumer wants versus needs while developing healthier snacks with verifiable health-related claims, so such an approach could be translated into changes in the food supply to support healthier eating habits.en_NZ
dc.publisherMDPI (Multidisciplinary Digital Publishing Institute)en_NZ
dc.rightsThis is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).en_NZ
dc.subjectNew Zealanden_NZ
dc.subjectsnack foodsen_NZ
dc.subjecthealthier snackingen_NZ
dc.subjectbrand perceptionen_NZ
dc.subjecthealth foodsen_NZ
dc.titlePotential markets for snacks : a role for New Zealand snack productsen_NZ
dc.typeConference Contribution - Paper in Published Proceedingsen_NZ
dc.rights.holder© 2019 by the authors. Licensee MDPI, Basel, Switzerland.en_NZ
dc.subject.marsden150501 Consumer-Oriented Product or Service Developmenten_NZ
dc.identifier.bibliographicCitationYan, M., Rush, E., & Shaikh, S. B. (2019). Potential markets for snacks: a role for New Zealand snack products. Proceedings, 8 (1) : 46.
unitec.conference.title2018 Nutrition Society of New Zealand Annual Conference (Auckland, N.Z.)en_NZ
unitec.conference.orgNutrition Society of New Zealanden_NZ
unitec.conference.locationAuckland, New Zealanden_NZ
unitec.identifier.roms63266, Switzerland)en_NZ
unitec.institution.studyareaManagement and Marketing

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