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dc.contributor.authorKiroff, Lydia
dc.description.abstractAuckland is New Zealand’s largest city which also has the largest concentration of creative sector employment and businesses in the country. This study examines the spatial logic of firms in the design creative subsector in inner Auckland to gain better understanding of the ways in which place, space, and built form determine location choices. Firms’ attributes are also analysed with the aim of ascertaining whether firms with shared characteristics have similar spatial behaviour. Despite a high degree of spatial clustering, the unequal distribution of firms across inner Auckland suggests that some areas, such as Parnell, are favoured more than others. Parnell’s unique heritage built environment was identified as a location factor that has appealed to architects, designers, and advertisers and has contributed to the formation of the area’s creative clusters. The quality of Parnell’s built environment was associated with place reputation and image branding which was an important part of creating firm’s identity. A central location and the attractiveness of an amenities-rich local environment also played a role in the decision-making process. Furthermore, the results also suggest that firms that possess common characteristics have similar spatial logic and make similar location choices.en_NZ
dc.publisherHindawi Publishing Corporationen_NZ
dc.rightsCopyright © 2017 Lydia Kiroff. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.en_NZ
dc.subjectNew Zealanden_NZ
dc.subjectParnell (Auckland, N.Z.)en_NZ
dc.subjectcreative industriesen_NZ
dc.subjectarchitectural firmsen_NZ
dc.subjectdesign firmsen_NZ
dc.subjectadvertising firmsen_NZ
dc.subjectAuckland (N.Z.)en_NZ
dc.titleThe power of place : a case study of Auckland's design creative industriesen_NZ
dc.typeJournal Articleen_NZ
dc.subject.marsden1203 Design Practice and Managementen_NZ
dc.subject.marsden160404 Urban and Regional Studies (excl. Planning)en_NZ
dc.identifier.bibliographicCitationKiroff, L. (2017). The power of place: A case study of Auckland's design creative industries. Urban Studies Research, Published online: 16 November 2017, pp.1-16. doi:
unitec.publication.titleUrban Studies Researchen_NZ
dc.contributor.affiliationUnitec Institute of Technologyen_NZ
unitec.institution.studyareaConstruction + Engineering

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