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    Concept to sale of a healthier snack bar

    Rush, E.; Yan, Mary; Parsons, A.; Kelleher, J.; Brown, D.

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    Concept to Sale final.pdf (647.2Kb)
    Date
    2016-02-02
    Citation:
    Rush, E., Yan, M., Parsons, A., Kelleher, J., & Brown, D. (2016). Concept to sale of a healthier snack bar. International Journal of Food and Nutritional Science, 3(1), pp.195-198. doi:10.15436/2377-0619.16.044
    Permanent link to Research Bank record:
    https://hdl.handle.net/10652/4102
    Abstract
    Snacking between meals provides important contribution to dietary intake of key nutrients. There is a need for snack bars that are nutrient dense, have a low glycemic load and increase feelings of fullness and satiety. Over the last three years a branded “Nothing Else” dates and almonds life saver snack bar, without preservatives or additives, has been developed in partnership with a food manufacturer. In June 2015, the final bar, with eight simple ingredients, was first produced by our industry partner to meet the nutritional criteria for a health claim. Shelf-life, glycemic index, effect on appetite and satiety and market demand within retail outlets at the Auckland University of Technology were measured. More than 3000 bars were sold in five months and shelf-life exceeds four months. Anecdotal feedback is positive and new retail outlets are under consideration. Proof-of-concept and proof-of-principle for the feasibility of development of a food product by a University in partnership with the food industry has been shown. The translation of the diverse research skills and understanding found within a University to the production and successful retail of a food product is one small step towards providing a food environment that is supportive of a healthier diet.
    Keywords:
    New Zealand snack bars, consumer-driven product development, food labelling, nutrition, ingredients, brand transparency, brand perception, healthier snacking, Nothing Else (prototype healthy snack bar), sensory properties
    ANZSRC Field of Research:
    150501 Consumer-Oriented Product or Service Development

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    Ommega Internationals is an open access publishing house of peer reviewed journals in the fields of science, technology and medicine with a sole intention of promulgation of research articles throughout the globe.
    Available Online at:
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    This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use. These documents or images may be used for research or private study purposes. Whether they can be used for any other purpose depends upon the Copyright Notice above. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.
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