Segmentation of a professional sport team's social media community
Date
2014-11Citation:
Bruffy, K., Scott, O., Naylor, M., and Beaton, A. (2014, November). Segmentation of a professional sport team's social media community. Paper presented at the 2014 Sport Management Association of Australia and New Zealand Conference, Deakin University Melbourne, Australia..Permanent link to Research Bank record:
https://hdl.handle.net/10652/3883Abstract
Introduction:
o Social media strategy development with the NZ Breakers
o Social media within the sport industry is embedded within marketing practices
o Social media enhances the consumer experience