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    Virtual world – physical world : what is the real world?

    Du Plessis, Andries

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    IJMSBA Virt World Andr Bernh.pdf (594.2Kb)
    Date
    2016
    Citation:
    Du Plessis, A.J., & Theron, B. (2016). Virtual World – Physical World: What is the Real World?. International Journal of Management Science and Business Administration, 2(6), pp.43-57. doi:10.18775/ijmsba.1849-5664-5419.2014.26.1004
    Permanent link to Research Bank record:
    https://hdl.handle.net/10652/3551
    Abstract
    The purpose of this paper is to investigate the potential growth and use of Virtual World Technology. It is also concerned with the prospects for the routine use of Virtual Worlds in the workplace, the key aspects being the areas in which businesses are using Virtual World. The research design of this paper is descriptive. This research employs the multi-method data collection approach using surveys, where participants answered questions executed through interviews and questionnaires. The study is built on the combination of quantitative and qualitative analysis. All the respondents were familiar with the term Virtual World; and some with long tenures at their organisations, varying from 5 months to more than 22 years in the same field, provided valuable information. Virtual Worlds have created a new social and creative environment where new product development and virtual brands may be created. This paper points out directions, trends and provides indications that would form a sound basis for the necessary future research in Virtual Worlds. The findings of the study affirm that educational systems need to further progress and advance. Further value is that technologies that facilitate resources can be used effectively to promote lifelong learning, and support learner-centred approaches by being vastly available.
    Keywords:
    virtual world, physical world, technology, social, virtual reality (VR), real life (RL), massively multiplayer online world (MMOW)
    ANZSRC Field of Research:
    150307 Innovation and Technology Management, 130306 Educational Technology and Computing
    Copyright Holder:
    Inovatus Usluge Ltd

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    All rights reserved
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    This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use. These documents or images may be used for research or private study purposes. Whether they can be used for any other purpose depends upon the Copyright Notice above. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.
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    • Management and Marketing Journal Articles [55]

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