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dc.contributor.authorWessels, Antoinette
dc.date.accessioned2016-08-02T21:01:46Z
dc.date.available2016-08-02T21:01:46Z
dc.date.issued2016
dc.identifier.urihttps://hdl.handle.net/10652/3510
dc.description.abstractThis case study presents the findings of qualitative research into the role that a South African migrant radio program, SANZ Live, plays in supporting its audience to make a sense of place in Auckland, New Zealand, through a range of on- and off-air activities. Upon arrival in Auckland, South African migrants experience distress and a loss of collective and individual identity. Although these experiences are not unique to South African migrants, this research explores the role of migrant media in the process of finding a sense of place for migrants in a new location. To describe the role of a migrant radio program in depth, volunteer participants from the SANZ Live audience were invited to focus group meetings. Participants were requested to describe their initial experiences in Auckland and their involvement with SANZ Live’s on- and off-air activities. In addition they completed a quantitative questionnaire about their media use to determine the prominence of SANZ Live in their media ecology. This data was triangulated with data obtained during semi-structured interviews with the directors and presenters of SANZ Live and from a content analysis of seven SANZ Live broadcasts. The findings indicate that SANZ live contributes to the creation of opportunities for South African migrants to find a sense of place through producing media content, participating in face-to-face communication through the off-air activities of SANZ Live, participating in SANZ Live social media and perpetuating aspects of South African culture through the on- and off-air activities of SANZ Live. This participation contributes to a new routine and a hybrid culture that enables migrants to establish a new individual, group and collective identity in Auckland, with some participants referring to themselves as South African Kiwis. The conclusion made is that migrant radio persists as a useful and supportive medium for migrants and that community media outlets, such as PlanetFM 104.6 from where SANZ Live broadcasts, are serving its stakeholders effectively. Focusing more on the South African migrants in Auckland, the conclusion is made that SANZ Live offers its participants an opportunity to bridge the ethnic divide imposed by the previous political dispensation in South Africa and participants find fulfilment in sharing a media space with a variety of ethnicities from South Africa. It is thus possible that South African nation building is continuing in migrant communities outside of South Africa.en_NZ
dc.language.isoenen_NZ
dc.rightsAll rights reserveden_NZ
dc.subjectSANZ Live (Radio program)en_NZ
dc.subjectmigrant radioen_NZ
dc.subjectcommunity radioen_NZ
dc.subjectmigrantsen_NZ
dc.subjectmigrant identityen_NZ
dc.subjectmigrant mediaen_NZ
dc.subjectSouth Africans in New Zealanden_NZ
dc.subjectBraai Day (National Heritage Day, South Africa)en_NZ
dc.titleThe role of SANZ Live, a migrant radio programme, in making sense of place for South African migrants in New Zealanden_NZ
dc.typeMasters Thesisen_NZ
dc.rights.holderAuthoren_NZ
thesis.degree.nameMaster of International Communicationen_NZ
thesis.degree.levelMastersen_NZ
thesis.degree.grantorUnitec Institute of Technologyen_NZ
dc.subject.marsden200208 Migrant Cultural Studiesen_NZ
dc.subject.marsden2001 Communication and Media Studiesen_NZ
dc.identifier.bibliographicCitationWessels, A. (2016). The role of SANZ Live, a migrant radio programme, in making sense of place for South African migrants in New Zealand. An unpublished thesis in partial fulfilment of the requirements for the degree of Master in International Communication, Unitec Institute of Technology, New Zealand.en_NZ
unitec.pages188en_NZ
unitec.institutionUnitec Institute of Technologyen_NZ
dc.contributor.affiliationUnitec Institute of Technologyen_NZ
unitec.advisor.principalKolesova, Elena
unitec.advisor.associatedPapoutsaki, Evangelia
unitec.institution.studyareaCommunication Studies
dc.identifier.wikidataQ112926777


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