Using eLearning, blended learning and digital literacy to improve student engagement and retention

Du Plessis, Andries; Young, Curtis; Nel, Pieter

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Date
2015-12
Citation:
Du Plessis, A. J., Young, C., & Nel, P. S. (2015, December). Using eLearning, blended learning and digital literacy to improve student engagement and retention. ANZAM (Ed.), 29th Australian and New Zealand Academy of Management (ANZAM) Conference 2015 (pp. 34-45).
Permanent link to Research Bank record:
https://hdl.handle.net/10652/3380
Abstract
CAA is New Zealand’s largest private tertiary education provider for the hairdressing, makeup and beauty therapy industries. CAA was used as a case study to assess the viability of eLearning innovation, using a phenomenological approach, to increase student engagement, retention and success in a work based training academy. The hypothesis was that the use of blended learning and digital literacy tools via eLearning management system would boost student engagement and improve CAA’s business goals of student retention, engagement and success. The empirical research included conducting three focus groups and 12 in-depth interviews with key stake holders. The results confirmed the hypothesis to boost student engagement to improve student retention at CAA.
Keywords:
Cut Above Academy (Auckland, N.Z.), Auckland (N.Z.), hairdressing students, beauticians, elearning, educational technology, vocational learning, digital literacy, student engagement, blended learning, New Zealand
ANZSRC Field of Research:
130108 Technical, Further and Workplace Education, 130306 Educational Technology and Computing
Copyright Holder:
Australian and New Zealand Academy of Management (ANZAM)

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