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dc.contributor.authorDu Plessis, Andries
dc.contributor.authorPhasinsaksith, Sompaseuth
dc.contributor.authorFourie, Leon
dc.contributor.authorSukumaran, Sukesh
dc.description.abstractThe purpose of this research is to understand the influence of employees’ perceptions about business strategy in order to identify the factors that contribute to a successful strategy. The research also examines employees’ perceptions about strategy formulation and implementation process of SMEs in Laos, and how these perceptions would affect the outcome of strategy. This research studies the phenomenon by exploring the reality in a scientific way. As a result, this research is based on the positivist paradigm by applying a quantitative research method. The target population of this research is employees of SMEs in Lao PDR, which comprises 100 respondents as the sample size. The findings show that employees who work for profitable SMEs believe business strategy is a key factor that drives superior business performance; certain degrees of interest in business strategy among employees work for SMEs regardless of their gender, age groups, and levels of education; employees who were satisfied with the strategy of their companies performed well in their jobs; and employees who value the formulation process are those who believe in the management system of their companies.en_NZ
dc.publisherGlobal Business and Technology Associationen_NZ
dc.subjectLao PDRen_NZ
dc.subjectsmall and medium-sized enterprises (SMEs)en_NZ
dc.subjectbusiness strategiesen_NZ
dc.subjectbusiness outcomesen_NZ
dc.subjectemployee perceptionsen_NZ
dc.titleThe influence of employees' perceptions on business strategy of small and medium-sized enterprisesen_NZ
dc.typeConference Contribution - Paper in Published Proceedingsen_NZ
dc.rights.holderGlobal Business and Technology Associationen_NZ
dc.subject.marsden150308 International Businessen_NZ
dc.subject.marsden150314 Small Business Managementen_NZ
dc.subject.marsden150312 Organisational Planning and Managementen_NZ
dc.identifier.bibliographicCitationDu Plessis, A.J., Phasinsaksith, S., Fourie, L., & Sukumaran, S. (2015, July). The influence of employees' perceptions on business strategy of small and medium-sized enterprises. In N.J. Delener, L. Fuxman, F. V. Lu, S. Rodrigues (Ed.), GBATA Leonora Fluxman (Ed.), GBATA book of readings (pp.894-917).en_NZ
unitec.institutionUnitec Institute of Technologyen_NZ
unitec.publication.titleProceedings of the Global Business and Technology Association 17th Annual International Conferenceen_NZ
unitec.conference.titleGlobal Business and Technology Association 17th Annual International Conferenceen_NZ
unitec.conference.orgGlobal Business and Technology Association (GBTA)en_NZ
unitec.conference.locationLisbon, Portugalen_NZ
dc.contributor.affiliationUnitec Institute of Technologyen_NZ
unitec.institution.studyareaManagement and Marketing

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