Citation:
Du Plessis, A., Indavong, S. & Marriott, J. (2015, December). SME brand management: A lack of business skills, financial support and human resources. Paper presented at World Business, Finance & Management Conference, Rendezvous Grand Hotel, Auckland.
Keywords:
Lao PDR, branding, small and medium-sized enterprises (SMEs), small businesses, marketing
ANZSRC Field of Research:
150503 Marketing Management (incl. Strategy and Customer Relations)
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Author
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