Show simple record

dc.contributor.authorDodson, Giles
dc.contributor.authorPapoutsaki, Evangelia
dc.contributor.authorFallas, Kristo
dc.contributor.authorGreenbrook-Held, Jeremy
dc.contributor.authorSerpes, Kirk
dc.description.abstractObjective This paper presents findings from a 2014 membership survey of Generation Zero, a youth-led climate change activist organization, in existence since 2010. The survey was conducted as part of the Generation Zero: online activism in NZ research project. Findings The research finds that Generation Zero’s membership is very significantly homogenous, across several demographic indicators, such as geographic location, age, socio-economic class and political preference. As expected, the data shows the Generation Zero membership is politically engaged and highly supportive of pro-climate policies and rhetoric. Recommendations If Generation Zero seeks wider engagement and participation beyond a highly engaged, homogenous and activist core, to deepen public engagement with issues of climate politics and communication, and to achieve change in these areas, broadening the appeal of the organisation to diverse membership may be required. The analysis of the findings offers some preliminary insights in this regard. Multivariate regression analysis indicates several opportunities for Generation Zero to shape its campaigns and communication towards a more diverse membership, primarily among supporters of centrist political parties.en_NZ
dc.publisherUnitec Institute of Technology. Department of Communication Studies.en_NZ
dc.subjectGeneration Zero (New Zealand)en_NZ
dc.subjectclimate changeen_NZ
dc.subjectclimate politicsen_NZ
dc.subjectNew Zealanden_NZ
dc.subjectonline activismen_NZ
dc.titleFix our future. We have the tools. Let's use them. Survey Report. [Generation Zero Survey Report. Auckland: Unitec, Department of Communication Studies].en_NZ
dc.subject.marsden160605 Environmental Politicsen_NZ
dc.identifier.bibliographicCitationDodson, G., & Papoutsaki, E. , Fallas, K., Greenbrook-Held, J. & Serpes, K. (2015). Fix our future. We have the tools. Let's use them. Survey Report. [Generation Zero Survey Report. Auckland: Unitec, Department of Communication Studies].en_NZ
unitec.institutionUnitec Institute of Technologyen_NZ
unitec.institutionCentre for NZ Progress (Eden Terrace, Auckland, N.Z.)en_NZ
unitec.institution.studyareaCommunication Studies

Files in this item


This item appears in

Show simple record

© Unitec Institute of Technology, Private Bag 92025, Victoria Street West, Auckland 1142