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dc.contributor.authorDu Plessis, Andries
dc.contributor.authorPhasinsaksith, Sompaseuth
dc.contributor.authorSukumaran, Sukesh
dc.description.abstractThe purpose of this paper is to examine how the perceptions of employees could have an influence in business strategy. This paper critically reviews the literature pertaining to perceptions and attitudes. Perception involves a sophisticated thinking process, starting from obtaining data from the external environment, analysing, and converting it through the cognitive process. The result of this process may vary among individuals. People’s perceptions of reality have greater influence on their behaviour than reality itself. The significance of this paper is that it is important for SMEs in Lao PDR in order to develop more understanding about the influence of employees’ perceptions on the outcome of business strategy. The findings show strong evidence that supports the relationship between employees’ perceptions about strategy and business performance. Employees’ perceptions are important and cannot be ignored. Further results demonstrated that employees who had some interest in business strategy accounted for 37%, those with a moderate interest in strategy were at 42%, and those who were very interested in strategy represented at 16%. Some recommendations are given at the end of the paper before the conclusions sectionen_NZ
dc.publisherWorld Business and Economics Research Conference (WBER) 2014en_NZ
dc.rightsAll rights reserveden_NZ
dc.subjectLao PDRen_NZ
dc.subjectsmall and medium-sized enterprises (SMEs)en_NZ
dc.subjectbusiness strategiesen_NZ
dc.subjectbusiness outcomesen_NZ
dc.subjectemployee perceptionsen_NZ
dc.titlePerceptions on Business Strategy of Small and Medium-Sized Enterprises. Paper delivered at the Auckland, New Zealanden_NZ
dc.typeConference Contribution - Paper in Published Proceedingsen_NZ
dc.rights.holderThe Authorsen_NZ
dc.subject.marsden150308 International Businessen_NZ
dc.subject.marsden150314 Small Business Managementen_NZ
dc.subject.marsden150312 Organisational Planning and Managementen_NZ
dc.identifier.bibliographicCitationDu Plessis , A. J., Phasinsaksith, S., and Sukumaran, s. (2014). Perceptions on Business Strategy of Small and Medium-Sized Enterprises. Paper delivered at the Auckland, New Zealand. WBER Conference 8-9 December,(Ed.), WBER Conference 8-9 December 2014en_NZ
unitec.institutionUnitec Institute of Technologyen_NZ
unitec.conference.titleWorld Business and Economics Research Conference (WBER) 2014en_NZ
unitec.conference.orgWorld Business and Economics Research Conference (WBER)en_NZ
dc.contributor.affiliationUnitec Institute of Technologyen_NZ
unitec.institution.studyareaManagement and Marketing

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