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    An Investigation of Factors and Measurements for Successful e-Commerce Websites

    Li, Xiaosong; Lian, Wei; Sarrafzadeh, Hossein

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    WEBSIT_2014 FINAL.pdf (1.557Mb)
    Date
    2014
    Citation:
    Li, X., Lian, W., and Sarrafzadeh, A. (2014). An Investigation of Factors and Measurements for Successful e-Commerce Websites. WEBIST 2014 - International Conference on Web Information Systems and Technologies(Ed.), Barcelona, Spain (pp.354-60). 2.
    Permanent link to Research Bank record:
    https://hdl.handle.net/10652/2968
    Abstract
    Business-to-Consumer (B2C) e-commerce is popular because of its convenience, speed and price. Although there has been intense debate about quality dimensions of e-commerce websites, more research is needed to find a well-established measurement. This empirical study identifies a set of measurements with 10 factors and their corresponding dimensions, including software development attributes based on the literature and the qualitative and quantitative data gathered from four different stakeholders. The survey results suggest that security, smooth transaction processes and smooth shopping processes are the most important concerns for online shoppers. The IS success model checking suggests that the proposed measurements are comprehensive. This work is compared with the customized ISO 9126 quality model.
    Keywords:
    Business-to-Consumer (B2C) e-commerce, websites, metrics, qualitative measurement
    ANZSRC Field of Research:
    150504 Marketing Measurement
    Copyright Holder:
    WEBIST (Setúbal - Portugal)

    Copyright Notice:
    All rights reserved
    Available Online at:
    http://www.webist.org/?y=2014
    http://www.researchgate.net/publication/271387028_An_Investigation_of_Factors_and_Measurements_for_Successful_e-Commerce_Websites
    Rights:
    This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use. These documents or images may be used for research or private study purposes. Whether they can be used for any other purpose depends upon the Copyright Notice above. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.
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    • Computing Conference Papers [149]

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