Browsing Sport Conference Papers by Subject "marketing"

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A multi-stage exploration of social media strategy in professional sport: The case study of the New Zealand Breakers

Bruffy, Katherine; Scott, Olan; Naylor, M. (2013)

The social media problem : social media is everywhere in sport, how do we (Breakers) get better? A multi-faceted partnership since 2011  Purpose is to address current and relevant industry issues  Mutually beneficial ...