Browsing Sport Conference Papers by Author "Naylor, M."
Now showing items 1-3 of 3
A multi-stage exploration of social media strategy in professional sport: The case study of the New Zealand Breakers Bruffy, Katherine; Scott, Olan; Naylor, M. (2013)The social media problem : social media is everywhere in sport, how do we (Breakers) get better? A multi-faceted partnership since 2011 Purpose is to address current and relevant industry issues Mutually beneficial ...
Segmentation of a professional sport team's social media community Bruffy, Katherine; Scott, O.; Naylor, M.; Beaton, Anthony (2014-11)Introduction: o Social media strategy development with the NZ Breakers o Social media within the sport industry is embedded within marketing practices o Social media enhances the consumer experience
Social media strategies : engaging with rugby union consumers Scott, Olan; Pegoraro, Ann; Beaton, Anthony; Watkins, Jerry; Bruffy, Katherine; Naylor, M. (2015-11)The rise and popularity of the Internet and social media has drastically changed the ways in which sport organisations communicate with their key stakeholders (Pedersen, Miloch, & Laucella, 2007). In terms of social media ...