Browsing Sport Conference Papers by Subject "NZ Breakers (Men's basketball)"

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    • Segmentation of a professional sport team's social media community 

      Bruffy, Katherine; Scott, O.; Naylor, M.; Beaton, Anthony (2014-11)
      Introduction: o Social media strategy development with the NZ Breakers o Social media within the sport industry is embedded within marketing practices o Social media enhances the consumer experience