Browsing Sport Conference Papers by Author "Beaton, Anthony"
Now showing items 1-2 of 2
Segmentation of a professional sport team's social media community Bruffy, Katherine; Scott, O.; Naylor, M.; Beaton, Anthony (2014-11)Introduction: o Social media strategy development with the NZ Breakers o Social media within the sport industry is embedded within marketing practices o Social media enhances the consumer experience
Social media strategies : engaging with rugby union consumers Scott, Olan; Pegoraro, Ann; Beaton, Anthony; Watkins, Jerry; Bruffy, Katherine; Naylor, M. (2015-11)The rise and popularity of the Internet and social media has drastically changed the ways in which sport organisations communicate with their key stakeholders (Pedersen, Miloch, & Laucella, 2007). In terms of social media ...