Browsing Sport Conference Papers by Subject "150503 Marketing Management (incl. Strategy and Customer Relations)"
Now showing items 1-4 of 4
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The convergence of sport marketing and sport development : addressing declining participation in a changing environment. A case study of Auckland Cricket Association.
(2014-11)Environmental changes such as commercialism, advances in technology and increased competition have significantly influenced the way organisations operate. In particular, firms have to strategically adapt and match their ... -
A multi-stage exploration of social media strategy in professional sport: The case study of the New Zealand Breakers
(2013)The social media problem : social media is everywhere in sport, how do we (Breakers) get better? A multi-faceted partnership since 2011 Purpose is to address current and relevant industry issues Mutually beneficial ... -
Segmentation of a professional sport team's social media community
(2014-11)Introduction: o Social media strategy development with the NZ Breakers o Social media within the sport industry is embedded within marketing practices o Social media enhances the consumer experience -
Social media strategies : engaging with rugby union consumers
(2015-11)The rise and popularity of the Internet and social media has drastically changed the ways in which sport organisations communicate with their key stakeholders (Pedersen, Miloch, & Laucella, 2007). In terms of social media ...
