Browsing Sport Conference Papers by Author "Scott, Olan"
Now showing items 1-2 of 2
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A multi-stage exploration of social media strategy in professional sport: The case study of the New Zealand Breakers
(2013)The social media problem : social media is everywhere in sport, how do we (Breakers) get better? A multi-faceted partnership since 2011 Purpose is to address current and relevant industry issues Mutually beneficial ... -
Social media strategies : engaging with rugby union consumers
(2015-11)The rise and popularity of the Internet and social media has drastically changed the ways in which sport organisations communicate with their key stakeholders (Pedersen, Miloch, & Laucella, 2007). In terms of social media ...
