Browsing Sport Conference Papers by Author "Pegoraro, Ann"

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    • Social media strategies : engaging with rugby union consumers 

      Scott, Olan; Pegoraro, Ann; Beaton, Anthony; Watkins, Jerry; Bruffy, Katherine; Naylor, M. (2015-11)
      The rise and popularity of the Internet and social media has drastically changed the ways in which sport organisations communicate with their key stakeholders (Pedersen, Miloch, & Laucella, 2007). In terms of social media ...