Browsing Sport Conference Papers by Author "48107"
Now showing items 1-6 of 6
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The convergence of sport marketing and sport development : addressing declining participation in a changing environment. A case study of Auckland Cricket Association.
(2014-11)Environmental changes such as commercialism, advances in technology and increased competition have significantly influenced the way organisations operate. In particular, firms have to strategically adapt and match their ... -
A multi-stage exploration of social media strategy in professional sport: The case study of the New Zealand Breakers
(2013)The social media problem : social media is everywhere in sport, how do we (Breakers) get better? A multi-faceted partnership since 2011 Purpose is to address current and relevant industry issues Mutually beneficial ... -
Questions of commercial ownership in sport governance : the Super Rugby journey
(2014-11)Establishing governance structures for Super Rugby in NZ • How to position its involvement in the newly established Super Rugby competition given its allocation of five teams (franchises). • Establishing governance ... -
Segmentation of a professional sport team's social media community
(2014-11)Introduction: o Social media strategy development with the NZ Breakers o Social media within the sport industry is embedded within marketing practices o Social media enhances the consumer experience -
Social media strategies : engaging with rugby union consumers
(2015-11)The rise and popularity of the Internet and social media has drastically changed the ways in which sport organisations communicate with their key stakeholders (Pedersen, Miloch, & Laucella, 2007). In terms of social media ... -
Sport governance design : exploring ownership changes in rugby union
(2015-09)Focus: Ownership changes in the context of governance design 1st Set the scene – different ownership models 2nd Story of Rugby Union’s journey 3rd Where we have got to with the research project and where we want ...
