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dc.contributor.authorTrenwith, Lynne
dc.date.accessioned2015-04-21T02:13:32Z
dc.date.available2015-04-21T02:13:32Z
dc.date.issued2014-12-22
dc.identifier.isbn9781927214152
dc.identifier.urihttps://hdl.handle.net/10652/2762
dc.description.abstractModern practitioners of public relations in New Zealand work in diverse areas of communication (PRINZ, 2006, 2011) but the different areas of practice and the skills that each area employs have developed from the early years of public relations activity; from its origins in the two separate yet related strands of tikanga Māori and press agentry. The press agentry strand has been documented by Trenwith (2010) as the occupation emerged from its war time press agentry and propaganda practices to that of the more modern public relations practices. But missing from the New Zealand public relations history discourse is representation that addresses and integrates Māori and Pacific Island public relations ontological and epistemological assumptions.en_NZ
dc.language.isoenen_NZ
dc.publisherUnitec ePressen_NZ
dc.relation.uriunitec.ac.nz/epressen_NZ
dc.rightsCommunication Issues in Aotearoa New Zealand: A Collection of Research Essays, Edited by Giles Dodson & Evangelia Papoutsaki, is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.en_NZ
dc.subjectpublic relationsen_NZ
dc.subjectSamoaen_NZ
dc.subjectPRINZen_NZ
dc.subjectbiculturalen_NZ
dc.subjectmulticulturalen_NZ
dc.titlePublic relations in New Zealand - the missing piecesen_NZ
dc.typeOtheren_NZ
dc.rights.holderUnitec ePressen_NZ
dc.subject.marsden150502 Marketing Communicationsen_NZ
dc.subject.marsden200209 Multicultural, Intercultural and Cross-cultural Studiesen_NZ
dc.identifier.bibliographicCitationTrenwith, L. (2014). Public relations in New Zealand … the missing pieces. In G. Dodson, & E. Papoutsaki (Eds.), Communication issues in Aotearoa New Zealand: A collection of research essays (74-79). Unitec ePress. ISBN 9781927214152. NOTE: to access individual papers, click on Author - title entries in the table of contents]. Retrieved from http://www.unitec.ac.nz/epressen_NZ
unitec.institutionUnitec Institute of Technologyen_NZ
unitec.publication.spage74en_NZ
unitec.publication.lpage79en_NZ
unitec.publication.titleCommunication Issues in Aotearoa New Zealand: a collection of research essaysen_NZ
unitec.peerreviewedyesen_NZ
unitec.relation.epresshttp://www.unitec.ac.nz/epress/index.php/communication-issues-in-aotearoa-new-zealand-2/en_NZ
dc.subject.tukutukuWhakawhitiwhitinga kōreromi_NZ
dc.subject.tukutukuTikangami_NZ
unitec.institution.studyareaCommunication Studies


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