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    Public relations in New Zealand - the missing pieces

    Trenwith, Lynne

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    8 Essay 6 Public-Relations-in-New-Zealand...the-Missing-Pieces-by-L.-Trenwith.pdf (89.71Kb)
    Date
    2014-12-22
    Link to ePress publication:
    http://www.unitec.ac.nz/epress/index.php/communication-issues-in-aotearoa-new-zealand-2/
    Citation:
    Trenwith, L. (2014). Public relations in New Zealand … the missing pieces. In G. Dodson, & E. Papoutsaki (Eds.), Communication issues in Aotearoa New Zealand: A collection of research essays (74-79). Unitec ePress. ISBN 9781927214152. NOTE: to access individual papers, click on Author - title entries in the table of contents]. Retrieved from http://www.unitec.ac.nz/epress
    Permanent link to Research Bank record:
    https://hdl.handle.net/10652/2762
    Abstract
    Modern practitioners of public relations in New Zealand work in diverse areas of communication (PRINZ, 2006, 2011) but the different areas of practice and the skills that each area employs have developed from the early years of public relations activity; from its origins in the two separate yet related strands of tikanga Māori and press agentry. The press agentry strand has been documented by Trenwith (2010) as the occupation emerged from its war time press agentry and propaganda practices to that of the more modern public relations practices. But missing from the New Zealand public relations history discourse is representation that addresses and integrates Māori and Pacific Island public relations ontological and epistemological assumptions.
    Ngā Upoko Tukutuku (Māori Subject Headings):
    Whakawhitiwhitinga kōrero, Tikanga
    Keywords:
    public relations, Samoa, PRINZ, bicultural, multicultural
    ANZSRC Field of Research:
    150502 Marketing Communications, 200209 Multicultural, Intercultural and Cross-cultural Studies
    Copyright Holder:
    Unitec ePress

    Copyright Notice:
    Communication Issues in Aotearoa New Zealand: A Collection of Research Essays, Edited by Giles Dodson & Evangelia Papoutsaki, is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
    Available Online at:
    unitec.ac.nz/epress
    Rights:
    This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use. These documents or images may be used for research or private study purposes. Whether they can be used for any other purpose depends upon the Copyright Notice above. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.
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    • Communication Studies Other Research [25]

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