Public relations in New Zealand - the missing pieces
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Other Title
Authors
Trenwith, Lynne
Author ORCID Profiles (clickable)
Degree
Grantor
Date
2014-12-22
Supervisors
Type
Other
Ngā Upoko Tukutuku (Māori subject headings)
Keyword
public relations
Samoa
PRINZ
bicultural
multicultural
Samoa
PRINZ
bicultural
multicultural
ANZSRC Field of Research Code (2020)
Citation
Trenwith, L. (2014). Public relations in New Zealand … the missing pieces. In G. Dodson, & E. Papoutsaki (Eds.), Communication issues in Aotearoa New Zealand: A collection of research essays (74-79). Unitec ePress. ISBN 9781927214152. NOTE: to access individual papers, click on Author - title entries in the table of contents]. Retrieved from http://www.unitec.ac.nz/epress
Abstract
Modern practitioners of public relations in New Zealand work in diverse areas of communication (PRINZ, 2006, 2011) but the different areas of practice and the skills that each area employs have developed from the early years of public relations activity; from its origins in the two separate yet related strands of tikanga Māori and press agentry. The press agentry strand has been documented by Trenwith (2010) as the occupation emerged from its war time press agentry and propaganda practices to that of the more modern public relations practices. But missing from the New Zealand public relations history discourse is representation that addresses and integrates Māori and Pacific Island public relations ontological and epistemological assumptions.
Publisher
Unitec ePress
Permanent link
Link to ePress publication
DOI
Copyright holder
Unitec ePress
Copyright notice
Communication Issues in Aotearoa New Zealand: A Collection of Research Essays, Edited by Giles Dodson & Evangelia Papoutsaki, is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.