Climate change and Generation Zero : analysing the 50/50 campaign : a communication for social change approach
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Other Title
Authors
Noronha, Sandra
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Grantor
Date
2013
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Type
Journal Article
Ngā Upoko Tukutuku (Māori subject headings)
Keyword
climate change
50/50 campaign
generation zero
social change
communication
50/50 campaign
generation zero
social change
communication
ANZSRC Field of Research Code (2020)
Citation
Noronha, S. (2013). Climate change and Generation Zero : analysing the 50/50 campaign : a communication for social change approach (Unitec ePress occasional and discussion paper series ; 2013/1). Unitec ePress. ISBN 9781927214039
Abstract
Climate change does not respect national boundaries or distinguish between big and small polluters. It is one of the truly global problems humanity faces today. In spite of this, there is reluctance to believe in the existence of climate change even though the scientific consensus is that human influence bears much of the responsibility
Publisher
Unitec ePress
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The Authors
Copyright notice
© 2012. Copyright for this publication remains with the authors.
All rights reserved. No part of this publication may be reproduced in any form or by any means without written permission of the research team.